What a reorder rate is evidence of
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What a reorder rate is evidence of

We could tell you our furniture lasts. Or we could tell you that three quarters of the municipalities who bought it came back, and let you draw the conclusion.

Wishbone Site Furnishings
·September 9, 2026·1 min read
533
customers of 1,376 with two or more installations
74%municipal reorder rate
59%provincial agency reorder rate

Every furniture manufacturer says their product is durable. There is no way for a buyer to check, because the claim is about a future the buyer cannot see. So we would rather point at the past.

Why a reorder means what it means

A municipality does not reorder furniture for sentiment. A second order happens because the first one is still in the ground, the department has moved on to the next park, and the simplest decision available is to buy the same thing again. A reorder is a durability report written by the customer, in the only language a purchasing department speaks.

That is why the number that matters to us is not units shipped. It is how many of the people who bought once bought twice. For municipalities, that is 130 of 175. For provincial park agencies, 17 of 29. For the customer base as a whole, 533 of 1,376.

What the rate does not tell you

It does not say every bench lasted. Some did not, and the ones that did not are the ones we learned from. What it says is that on balance, across eight years and 175 municipalities, the decision to buy again was easier than the decision to buy something else. We think that is a more useful thing to know than a warranty term.

From the archive

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